Selected work
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LaFonte Pronto × Persib
Read the case [ -> ]: LaFonte Pronto × PersibWest Java files pasta under foreign food, and files Persib under family. LaFonte Pronto put the squad on the pack, the club’s blessing on the box, and a helmet sticker…
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So Nice Duta Protein
Read the case [ -> ]: So Nice Duta ProteinSo Nice needed moms to hear about protein, and moms are done being lectured by brands. So we hired them instead: 446 moms, an app, a leaderboard, and 3,402 door-to-door…
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La Fonte Pasta Bisa
Read the case [ -> ]: La Fonte Pasta BisaHow we moved pasta from a special-occasion treat into everyday Indonesian cooking. The 2018 Pasta Bisa campaign lifted La Fonte sales by 38%.