Campaign Strategy
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West Java files pasta under foreign food, and files Persib under family. LaFonte Pronto put the squad on the pack,… Read more.
2–3 minutes -
Every Ramadan ad in Indonesia is a sermon. Smartfren’s was a comedy about a kid cursed to be good, and… Read more.
2–3 minutes -
So Nice needed moms to hear about protein, and moms are done being lectured by brands. So we hired them… Read more.
2–3 minutes -
The people who never buy cup tea are the heaviest tea drinkers in the country. They brew it at home.… Read more.
2–3 minutes -
How we made a snack with no real USP matter, by selling a world to belong to. The 2023 Aburi… Read more.
2–3 minutes
Methods
- Weekly field observations along fixed routes.
- Short interviews using a consistent guide.
- Sensor readings checked at the start of each session.
- Cleaning decisions documented as a changelog.
- Processing: normalized timestamps; flagged gaps; spot-checked outliers.
- Limits: some missing intervals during battery replacement.
Data & Ethics
Data
Upon request, sensitive locations have been removed from the public files. License: CC BY 4.0 for shared materials.
Ethics
Consent protocols used where applicable.
Contact
fieldnoteslab@ucc.ie